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Frequently Asked Questions

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How is Market Master different from other sales automation software?
What is a Market Master strategy?
Whatís the automatic part?
Will it work for me?
Can I import from other programs?
What's your guarantee?
What about tech support?
Can I get Market Master customized?
Where can I get Market Master?




How is Market Master different from other sales automation software?

Market Master
follows up automatically on your sales leads using your own predefined strategy to keep in touch with prospects and customers with little effort. Sales leads move through your strategy, coming up automatically for action when due. It saves you time and keeps the follow up happening so nothing falls through the cracks.

What is a Market Master strategy?

Itís a series of follow-up actions consisting of letters and/or calls with a specified number of days between each contact. For instance, suppose you want to follow-up your inquiries or other leads with a letter. Then a week later you want to send another letter - and then call them a few days after that. Thatís a very simple strategy. You can make more complex strategies than that if you wish - or several strategies to accommodate different groups of leads in different ways.

Market Master
also allows for optional branching to accommodate various responses from your prospects. If someone responds favorably you can move them to a different strategy or strategy step and treat them differently than someone who isnít interested. People who aren't interested can be handled another way.

Whatís the automatic part?

You donít have to prompt each action - and in the case of letters, you donít even have to report them done. One click is all it takes to prepare your letters. One click and Market Master searches through the file and brings them all up on screen ready to print in a single pass. Then, it gives you envelopes, labels or shipping labels as required for each letter - again, each group printed in a single pass. When youíre all done printing, a single command sets Market Master into action - it makes a history record of each letter in the proper file, then looks to the strategy to update each name for the next action - all automatically!

Calls are easy too, with several formats to choose from, depending on how much information you want listed. From your Mac, you can double-click on any name to see a complete history of contacts as well as all the other information entered about a name. The same screen lets you enter your response, make comments, and set up the next action - all with a couple clicks. Then you just click back on the list and do the same thing to make your next call.

Will it work for me?

If keeping in touch with your prospects or customers is likely to bring you more business, Market Master can help you do that with minimum effort and meximum effect. It can help you build a relationship with your prospects over a period of time so that when it's time to order they'll think of you first.

If you can envision an ideal way of following up your leads (or the majority of them) you can probably benefit from Market Master's strategic approach to lead follow-up. Once implemented, all your leads will be followed up consistently and with little effort, and you'll never again have to worry about leads falling through the cracks.

Can I import from other programs? Top

Yes. You just need to export the data so that the fields are in the same order as the data in Market Master. Market Master has a whole menu of import/export screens for moving data from other database programs or from another Market Master.

What's your guarantee?

We offer a 30-day risk-free money-back guarantee. Try it out, and if it doesn't work for you, just return it to us for a full refund. Another way to try it out at no cost is to download a copy of our 30-day fully operational trial.

What about tech support?

We're very proud of our tech support and are always happy to help you with questions or problems Ė and we guarantee you won't be kept waiting on hold for more than 30 seconds. We offer 90 days of telephone tech support from date of purchase. After that, you can extend your support for just $95.00 a year.

Can I get Market Master customized?

Occasionally a customer will want something special - extra fields, a special report or import screen, sometimes even a new feature. If we can do it, we'll give you a fixed price quote so you'll know exactly what it's going to cost you.


Where can I get Market Master?

Order From:

Breakthrough Productions
210 Baker Avenue
Clearwater FL 33755
Phone: (727) 475-8991

e-mail us

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